Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Marketing & Advertising
100%
Female
58%
Male
42%
Non-Binary
0.03%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 42% compared with the overall average.
The median eNPS score for organizations in this benchmark is 3 and is in the bottom 11% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 75% 6% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 59% 9% below global average |
I am proud to work for [Company] | 76% 8% below global average |
I rarely think about looking for a job at another company | 46% 10% below global average |
I see myself still working at [Company] in two years time | 54% 12% below global average |
People working in Marketing & Advertising Europe are more engaged than Media & Marketing Central Europe and Marketing & Advertising Western Europe. People working in Marketing & Advertising Europe are less engaged than Technology, Science, Research Europe, Computer Software Nordic, Apparel & Fashion Europe, and Benelux (200-500).
The highest scoring question for Marketing & Advertising Europe had 88% of people agreeing that their manager genuinely cares about their wellbeing (+0% compared to overall) while they were generally most positive about Inclusion.
People in Marketing & Advertising Europe were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 20% of people disagreeing (+6% above average).
In the short term, 27% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+7% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+7% compared to overall).
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (+0) |
Senior Leadership | 3.5 stars (+0.5) |
Diversity and Inclusion | 3.7 stars (-0.2) |
Culture and Values | 3.9 stars (+0.5) |
Work Life Balance | 3.2 stars (-0.2) |
Compensation and Benefits | 3.7 stars (+0.5) |
Career Opportunities | 3.3 stars (+0.3) |
Recommend to Friend | 71.0% (+3.0) |
CEO Approval | 89.0% (+8.0) |
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Less than 6 months
11%
6 months to less than 1 year
10%
1 to less than 2 years
21%
2 to less than 4 years
20%
4 to less than 6 years
12%
6 to 10 years
12%
Greater than 10 years
13%
Most of Engagement questions, some of Inclusion Survey questions
At [Company] there is open and honest twoway communication
At [Company] we act on promising new or innovative ideas
Daytoday decisions here demonstrate that quality and improvement are top priorities
Generally I believe my workload is reasonable for my role
Generally the right people are rewarded and recognized at [Company]
I am able to arrange time out from work when I need to
I am appropriately involved in decisions that affect my work
I am given opportunities to develop skills relevant to my interests
I am happy with my current role relative to what was described to me
I am included in decisions that affect my work
I am proud to work for [Company]
I believe action will take place as a result of this survey
I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies
I believe there are good career opportunities for me at [Company]
I can be my authentic self at work
I can voice a contrary opinion without fear of negative consequences
I feel I am part of a team
I feel like I belong at [Company]
I feel respected at [Company]
I have access to the learning and development I need to do my job well
I have access to the things I need to do my job well
I have confidence in the leaders at [Company]
I have seen positive changes taking place based on recent employee survey results
I know how my work contributes to the goals of [Company]
I know what I need to do to be successful in my role
I rarely think about looking for a job at another company
I receive appropriate recognition for good work at [Company]
I see myself still working at [Company] in two years time
I would recommend [Company] as a great place to work
Most of the systems and processes here support us getting our work done effectively
Most people here make a good effort to consult other staff where appropriate
My job performance is evaluated fairly
My manager genuinely cares about my wellbeing
My manager gives me useful feedback on how well I am performing
My manager is a great role model for employees
My manager keeps me informed about what is happening at [Company]
My manager or someone in management has shown a genuine interest in my career aspirations
Other departments at [Company] collaborate well with us to get the job done
Our physical workspace is enjoyable to work in
People from all backgrounds have equal opportunities to succeed at [Company]
The information I need to do my job effectively is readily available
The leaders at [Company] demonstrate that people are important to the companys success
The leaders at [Company] have communicated a vision that motivates me
The leaders at [Company] keep people informed about what is happening
The products and services [Company] provides are as good as or better than our main competitors
We acknowledge people who deliver outstanding service here
We are encouraged to be innovative even though some of our initiatives may not succeed
We are genuinely supported if we choose to make use of flexible working arrangements
We have enough autonomy to perform our jobs effectively
We hold ourselves and our team members accountable for results
When I share my opinion it is valued
When it is clear that someone is not delivering in their role we do something about it
Workloads are divided fairly among people where I work
[Company] effectively directs resources funding people and effort towards company goals
[Company] is a great company for me to make a contribution to my development
[Company] is in a position to really succeed over the next three years
[Company] motivates me to go beyond what I would in a similar role elsewhere
[Company] really allows us to make a positive difference
[Company] values diversity
[Company]s commitment to social responsibility eg community support sustainability etc is genuine
People in Marketing & Advertising Europe were much more positive than average regarding Growth and Inclusion.
On the lower side, people in Marketing & Advertising Europe had much lower favorable scores than average in Action, Social Connection, and Company Performance.