~1.9m
Questions answered
over 12 months
~30
Organizations
These insights represent ~1.9m questions answered from ~30 organizations, collected over the 12 month period to 30 June 2022.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Marketing & Advertising
39%
Broadcast Media
18%
Online Media
11%
Design
7%
Media Production
7%
Public Relations & Communications
7%
Motion Pictures & Film
4%
Music
4%
Newspapers
4%
Europe
44%
Northern America
23%
Oceania
13%
Asia
10%
Latin America
6%
MEA
4%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 48% compared with other industries.
The average eNPS score for organizations in this benchmark is 20 and is in the bottom 27% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 82% 2% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 66% 5% below global average |
I am proud to work for [Company] | 87% Same as global average |
I rarely think about looking for a job at another company | 53% 5% below global average |
I see myself still working at [Company] in two years time | 63% 4% below global average |
People working in Creative & Media 1000+ are more engaged than Government Administration and Government. People working in Creative & Media 1000+ are less engaged than Consulting & Staffing, Staffing & Recruiting, Accounting, and Consumer Electronics.
The highest scoring question for Creative & Media 1000+ had 87% of people agreeing that they are proud to work for [Company] (-1% compared to overall) while they were generally most positive about Teamwork & Ownership.
People in Creative & Media 1000+ were generally least favourable about Action, and were most negative towards 'I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies' with 24% of people disagreeing (+3% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media 1000+ organizations.
I can voice a contrary opinion without fear of negative consequences
The factor this relates most closely to is Voice
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media 1000+ organizations.
1 I can voice a contrary opinion without fear of negative consequences | 70% favorable Voice |
2 I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies | 49% favorable Alignment & Involvement |
3 When I share my opinion it is valued | 73% favorable Voice |
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 People from all backgrounds have equal opportunities to succeed at [Company] | 77% favorable Growth |
2 Generally I believe my workload is reasonable for my role | 66% favorable Work & Life Blend |
3 My job performance is evaluated fairly | 72% favorable Feedback & Recognition |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (-0.2) |
Senior Leadership | 3.3 stars (-0.2) |
Diversity and Inclusion | 3.9 stars (-0.2) |
Culture and Values | 3.8 stars (+0) |
Work Life Balance | 3.6 stars (-0.2) |
Compensation and Benefits | 3.3 stars (-0.3) |
Career Opportunities | 3.5 stars (+0) |
Recommend to Friend | 74.0% (-3.0) |
CEO Approval | 88.0% (+0) |
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Less than 6 months
12%
6 months to less than 1 year
11%
1 to less than 2 years
11%
2 to less than 4 years
20%
4 to less than 6 years
12%
6 to 10 years
12%
Greater than 10 years
21%
Some of Engagement questions, some of Inclusion Survey questions
Generally I believe my workload is reasonable for my role
I would recommend [Company] as a great place to work
[Company] motivates me to go beyond what I would in a similar role elsewhere
I am proud to work for [Company]
I rarely think about looking for a job at another company
I see myself still working at [Company] in two years time
The products and services [Company] provides are as good as or better than our main competitors
[Company] effectively directs resources funding people and effort towards company goals
[Company] is in a position to really succeed over the next three years
I am appropriately involved in decisions that affect my work
I know how my work contributes to the goals of [Company]
I know what I need to do to be successful in my role
I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies
Other departments at [Company] collaborate well with us to get the job done
At [Company] there is open and honest twoway communication
The information I need to do my job effectively is readily available
I have access to the things I need to do my job well
We have enough autonomy to perform our jobs effectively
Most of the systems and processes here support us getting our work done effectively
I receive appropriate recognition for good work at [Company]
My job performance is evaluated fairly
When it is clear that someone is not delivering in their role we do something about it
We are encouraged to be innovative even though some of our initiatives may not succeed
At [Company] we act on promising new or innovative ideas
The leaders at [Company] have communicated a vision that motivates me
The leaders at [Company] demonstrate that people are important to the companys success
The leaders at [Company] keep people informed about what is happening
I have access to the learning and development I need to do my job well
I am given opportunities to develop skills relevant to my interests
I believe there are good career opportunities for me at [Company]
My manager or someone in management has shown a genuine interest in my career aspirations
[Company] is a great company for me to make a contribution to my development
My manager gives me useful feedback on how well I am performing
My manager keeps me informed about what is happening at [Company]
My manager is a great role model for employees
My manager genuinely cares about my wellbeing
[Company]s commitment to social responsibility eg community support sustainability etc is genuine
I feel I am part of a team
We hold ourselves and our team members accountable for results
We are genuinely supported if we choose to make use of flexible working arrangements
I am able to arrange time out from work when I need to
I believe action will take place as a result of this survey
What is one thing your company could do to create a more inclusive culture
The work that we do at [Company] is important
I understand how my work contributes to [Company]s mission
I am satisfied with how decisions are made at [Company]
Perspectives like mine are included in the decision making at [Company]
[Company] values diversity
[Company] builds teams that are diverse
I am comfortable sharing my personal background and experiences at [Company]
I believe that my total compensation is fair relative to similar roles at [Company]
Administrative tasks that dont have a specific owner eg taking notes in meetings scheduling events cleaning up shared space are fairly divided at [Company]
I am provided the information I need to do my job well
When there are career opportunities at [Company] I am aware of them
[Company] believes that people can always greatly improve their talents and abilities
I feel respected at [Company]
I feel valued for the unique contribution I can make to [Company]
I feel safe to take risks at [Company]
People in Creative & Media 1000+ were much more positive than average regarding Teamwork & Ownership.
On the lower side, people in Creative & Media 1000+ had much lower favorable scores than average in Action, Collaboration & Communication, and Company Performance.