The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.
~2.5m
Questions answered
in last 12 months
~150
Organizations
These insights represent ~2.5m questions answered from ~150 organizations, ranging in size from 10 to 2,900 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
47%
Online Media
11%
Broadcast Media
9%
Design
7%
Public Relations and Communications
6%
Media Production
6%
Motion Pictures and Film
3%
Music
3%
Publishing
3%
North America
50%
Europe
29%
Oceania
11%
Asia
5%
MEA
4%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 33% compared with the overall average.
The average eNPS score for organizations in this benchmark is 25 and is in the bottom 50% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 85% 1% above global average |
I am proud to work for [Company] | 87% Same as global average |
I see myself still working at [Company] in two years' time | 65% 2% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 68% 3% below global average |
I rarely think about looking for a job at another company | 54% 5% below global average |
People working in Creative & Media Male are similarly engaged as the overall average.
The highest scoring question for Creative & Media Male had 92% of people agreeing that they understand how their work contributes to [company]'s mission (-1% compared to overall) while they were generally most positive about Work & Life Blend.
People in Creative & Media Male were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 11% of people disagreeing (-1% below average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Male) organizations.
[Company] is a great company for me to make a contribution to my development
The factor this relates most closely to is Learning & Development
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Male) organizations.
1 [Company] is a great company for me to make a contribution to my development | 75% favorable Learning & Development |
2 The leaders at [Company] have communicated a vision that motivates me | 71% favorable Leadership |
3 I have confidence in the leaders at [Company] | 77% favorable Leadership |
4 [Company] effectively directs resources (funding, people and effort) towards company goals | 57% favorable Company Performance |
5 At [Company] we act on promising new or innovative ideas | 65% favorable Innovation |
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I understand how my work contributes to [Company]'s mission | 92% favorable Contribution to Broader Purpose |
2 The leaders at [Company] have communicated a vision that motivates me | 71% favorable Leadership |
3 The leaders at [Company] are providing a sense of stability during the COVID-19 Pandemic | 85% favorable Leadership |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.6 stars (+0.1) |
Recommend to Friend | 71.0% (+0) |
CEO Approval | 85.0% (+1) |
Organizations in Creative & Media Male tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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