The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.
~6m
Questions answered
in last 12 months
~200
Organizations
These insights represent ~6m questions answered from ~200 organizations, ranging in size from 20 to 16,100 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
45%
Online Media
11%
Broadcast Media
9%
Design
8%
Public Relations and Communications
7%
Media Production
5%
Publishing
5%
Music
4%
Motion Pictures and Film
3%
North America
49%
Europe
31%
Oceania
10%
Asia
5%
MEA
4%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 9% compared with other industries.
The average eNPS score for organizations in this benchmark is 22 and is in the bottom 33% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 87% Same as global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 70% 1% below global average |
I would recommend [Company] as a great place to work | 83% 1% below global average |
I see myself still working at [Company] in two years' time | 63% 4% below global average |
I rarely think about looking for a job at another company | 53% 6% below global average |
People working in Creative & Media are similarly engaged as other industries.
The highest scoring question for Creative & Media had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Work & Life Blend.
People in Creative & Media were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 16% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.
Day-to-day decisions here demonstrate that quality and improvement are top priorities
The factor this relates most closely to is Service & Quality Focus
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.
1 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 67% favorable Service & Quality Focus |
2 [Company] is a great company for me to make a contribution to my development | 76% favorable Learning & Development |
3 I have confidence in the leaders at [Company] | 72% favorable Leadership |
4 [Company] effectively directs resources (funding, people and effort) towards company goals | 55% favorable Company Performance |
5 [Company] is in a position to really succeed over the next three years | 75% favorable Company Performance |
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 67% favorable Service & Quality Focus |
2 I am happy with my current role relative to what was described to me | 75% favorable Alignment & Involvement |
3 Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company] | 67% favorable Belonging |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.6 stars (+0.1) |
Recommend to Friend | 71.0% (+0) |
CEO Approval | 84.0% (+0) |
Organizations in Creative & Media tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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