Total Economic Impact Study Shows Enterprise Customers Achieved 311% ROI with Culture Amp

The Total Economic Impact Study finds enterprise customers increased employee engagement by up to 20%, saved time and cost, and boosted profitability when implementing Culture Amp.

5 March 2024 - San Francisco, Melbourne, London. Culture Amp, the leading employee experience platform, today announced the results of its commissioned Total Economic Impact™ study conducted by Forrester Consulting. The study found that a composite organization with revenue of $500 million per year and 3,000 employees using Culture Amp achieved a three-year 311% ROI and a net present value of $2.3 million.

The study evaluated the cost savings and business benefits of four anonymous customers using Culture Amp to determine financial impact over a three-year period.

“The research confirms the transformative impact our platform has for our customers,” said Didier Elzinga, Co-founder and Chief Executive Officer of Culture Amp. “Culture Amp was founded on the insight that intentional culture and strong engagement drives business success. However, in a world where economic uncertainty is driving caution on costs, we wanted to explore a more transparent way of detailing the ROI of implementing a platform like Culture Amp.

“When you implement Culture Amp, customers get much more than our market leading platform. Customers also receive professional guidance and support based on industrial and organizational psychology, what we refer to as “people science”, along with our best in class customer success teams and our engaged global community of more than 50,000 people leaders.”

Designing a composite organization based on characteristics of the interviewee’s organizations, Forrester were able to reveal the representative ROI on cost and other benefits. The representative interviews and financial analysis found that a composite organization experiences benefits of $3.04 million over three years versus costs of $739,000, adding up to a net present value (NPV) of $2.30 million and an ROI of 311%.

The quantitative results showed that active usage of Culture Amp:

• Boosted profitability by $963,000 - leading to increased sales, more efficient employees, and a better customer experience resulting in boosted revenue
• Reduced attrition costs by $1.2 million, based on a 5% reduction in attrition rate - mitigating replacement costs of employees leaving (including offboarding, recruitment, staffing fees and lost productivity)
• Improved manager productivity worth $655,000 based on 20% time savings - tools to enable management and leader development resulting in leadership efficiency and increase in coaching skills
• Improved HR productivity of up to 20% in time savings- driving the ability for learning and development teams, recruitment teams and engagement survey teams to create and benefit from efficiency gains.
• The unmeasured advantages encompass heightened strategic insights for leaders, enhanced leadership development, and increased effectiveness in championing DEI values.

To read Forrester’s findings and data, and find out how Culture Amp can impact your bottom line, download the full Forrester Total Economic Impact™ of Culture Amp study.

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About Culture Amp
Culture Amp revolutionizes how over 25 million employees across 6,500 companies create a better world of work. As the global platform leader for employee experience, Culture Amp empowers companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via cutting-edge research using powerful technology, and the largest employee dataset in the world. The most innovative companies across the globe depend on Culture Amp everyday.

Culture Amp is backed by 10 years of innovation, leading venture capital funds, and offices in the U.S, U.K, and Australia. Culture Amp was recognized as one of the world’s top private cloud companies by Forbes and one of the most innovative workplace companies by Fast Company.

Learn more about how Culture Amp can help you create a better world of work at cultureamp.com

Contact

Jess Hudswell

+61 475 942 993 | jessica.hudswell@cultureamp.com