Culture Amp Strengthens C-Suite; Appoints Julie Knight-Ludvigson as Chief Marketing Officer

15 February 2024 - San Francisco, New York, London, Melbourne, Berlin – Culture Amp, the world’s leading employee experience platform, is pleased to announce the appointment of Julie Knight-Ludvigson as Chief Marketing Officer (CMO) to its executive leadership team. Knight-Ludvigson brings more than 20 years of experience building, scaling, and managing global marketing teams through periods of intensive growth at major organizations including Zendesk, SAP, SuccessFactors, and Cisco.

"We're thrilled to welcome Julie to the Culture Amp team," said Didier Elzinga, CEO and co-founder of Culture Amp. “Her depth of global experience combined with her collaborative, people-first leadership approach makes her a perfect addition to Culture Amp as we continue to scale globally. We’re excited for her direction to play a key role in continuing to deliver on our mission of creating a better world of work for companies around the globe.”

With her proven track record, Knight-Ludvigson will concentrate on solidifying Culture Amp's global market position and actively contribute to the integration of future customer needs into the product offering. She will accelerate the company's emphasis on expansion strategies for its 6,500+ organizations, as well as to continue to foster new logo growth across its priority segments, industries, and regions. Based in North America, Knight-Ludvigson will also strengthen Culture Amp's executive presence in the region.

"Culture Amp has an incredibly purpose-driven mission that I strongly believe in on a personal level,” said Knight-Ludvigson, Chief Marketing Officer at Culture Amp. “I’m honored to have the opportunity to lead marketing for a company that is committed to creating a better world of work."

Before joining Culture Amp, Knight-Ludvigson spent nearly a decade in the CMO role at various workplace tech organizations, including SuccessFactors / SAP, Unit4, Topia, and Reflektive. As the first CMO at Reflektive, Knight-Ludvigson helped further the company’s presence by leading the relaunch of its website and creating important analyst and influencer relationships, all leading to increased demand gen. At Topia, she launched a new corporate brand that drove global growth awareness and its own category creation. At Unit 4, Knight-Ludvigson led the company through a successful transformation of its brand and positioning and built out an award-winning demand growth engine.

Beyond her CMO career, Knight-Ludvigson also held a seat on the board of Next Concept HR Association (NCHRA), the second-largest HR association in the US where she served a community of more than 30,000 professionals. Most recently, she served as a strategic GTM advisor, career coach, and mentor, collaborating with individuals at the onset of their careers and senior leaders alike.

This appointment comes at a time when Culture Amp is making more global impact than ever, including the launch of the Culture Amp Foundation, dedicated to making a positive impact beyond the corporate landscape. Additionally, the company is seeing exponential growth internationally through its multifaceted employee experience solutions.

About Culture Amp

Culture Amp revolutionizes how over 25 million employees across over 6,500 companies create a better world of work. As the global platform leader for employee experience, Culture Amp empowers companies of all sizes and industries to transform employee engagement, develop high-performing teams, and retain talent via cutting-edge research, powerful technology, and one of the largest employee datasets in the world. The most innovative companies across the globe depend on Culture Amp every day.

Culture Amp is backed by over 10 years of innovation, leading capital venture funds, and offices in the U.S., U.K., and Australia.

Learn more about how Culture Amp can help you create a better world of work at cultureamp.com.

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