The public relations and communications benchmark contains organizations that are specialist messaging and media information businesses. These organizations are responsible for creating positive awareness and communities of interest around focussed audiences. Often working in channels such as online, social, print, TV and live with powerful storytelling.
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
100%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 32% compared with the overall average.
The average eNPS score for organizations in this benchmark is 21 and is in the top 29% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 72% 3% above global average |
I would recommend [Company] as a great place to work | 84% 2% above global average |
I rarely think about looking for a job at another company | 54% 1% below global average |
I am proud to work for [Company] | 84% 2% below global average |
I see myself still working at [Company] in two years' time | 57% 6% below global average |
People working in Public Relations & Communications North America are more engaged than Professional Services DACH, Marketing & Advertising Female, Professional Services Western Europe, and Retail United Kingdom. People working in Public Relations & Communications North America are less engaged than Finance United States, Pharmaceuticals Northern America, North America 0–100), and Pharmaceuticals North America.
The highest scoring question for Public Relations & Communications North America had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Management.
People in Public Relations & Communications North America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+4% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] is in a position to really succeed over the next three years | 76% favorable Company Performance |
2 Workloads are divided fairly among people where I work | 55% favorable Teamwork & Ownership |
3 [Company] really allows us to make a positive difference | 68% favorable Social Connection |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (+0) |
Culture and Values | 3.8 stars (-0.1) |
Work Life Balance | 3.7 stars (-0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.4 stars (-0.1) |
Recommend to Friend | 69.0% (-2) |
CEO Approval | 86.0% (+2) |
Organizations in the Public Relations and Communications (North America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Public Relations and Communications (North America)
11%
Global average
10%
People in Public Relations & Communications North America were much more positive than average regarding Feedback & Recognition, Decision Making, and Innovation.
On the lower side, People in Public Relations & Communications North America had much lower favorable scores than average in Social Connection and Voice.
Insights data provided by Culture Amp.
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